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Media Relations

Per sviluppare l’approccio ai Media partiamo dalla fase di assessment e disegno del potenziale di comunicazione. Chiediamo ai nostri clienti di condividere le informazioni relative all’andamento del business e dei progetti che la società sviluppa, fissando dei momenti a cadenza regolare di comunicazione e dialogo. Selezioniamo le informazioni davvero rilevanti per il target giornalisti, trasformiamo l’informazione in notizia e creiamo continuità nella relazione con le testate target, Tier1. Inoltre, riteniamo importante integrare nel piano media la conoscenza diretta dei vertici aziendali con i giornalisti e le redazioni, attività che viene svolta con continuità. Il tutto può partire da un media training costruito sulle esigenze della spokeperson

At T.W.I.N, we offer comprehensive media relations and press office activities for both offline and online media to ensure the right visibility and positioning for your business.

Our core activities focus on crafting:

  • Media Relations and Integrated Communication Strategy: We develop a well-rounded strategy for media relations, press office, and integrated communication.
  • Press Reviews and Media Coverage: Creating press reviews and monitoring media coverage to keep you informed about your company’s presence in the media landscape.
  • Article Recommendations: Identifying and recommending articles of interest to enhance your company’s visibility.
  • Tutorship/Mentorship for Internal Employees: Providing mentorship and support to your internal staff on press office and media relations matters.
  • Media Sentiment Analysis: Analyzing media sentiments and perception surrounding your company’s brand and activities.
  • Corporate Media Tours: Organizing media tours to engage with journalists directly and foster positive relationships.
  • Digital PR: Implementing digital public relations strategies to leverage the power of online platforms.
  • Media Training Sessions: Conducting media training sessions for your company’s spokespersons to enhance their communication skills.
  • Executive Photoshoots: Arranging professional photoshoots for your company’s executives.
  • Client Communication Revival: Relaunching your client communications through our Media Centre and T.W.I.N’s social platforms.
  • Personalized Mailing Lists: Creating customized mailing lists, with a special focus on developing relationships with economic-financial media and institutional outlets.
  • Press Releases: Crafting compelling press releases to announce important company news.
  • In-depth Notes: Preparing informative notes for a comprehensive understanding of key topics.
  • Press Kits: Developing well-organized press kits with essential information for media engagement.
  • Image Galleries: Curating galleries of images to complement your company’s stories.
  • Press Conferences and Follow-up: Organizing press conferences and ensuring follow-up activities.
  • Engagement with Journalists: Facilitating moments of direct engagement and dialogue with journalists from target publications.

For further details about our Media Relations services and to start building a strong media presence for your company, please contact us. Our tailored approach ensures effective communication strategies that resonate with your target audience and contribute to your company’s success.